Born from the personal experience of its founder, a woman from Santa Cruz who identified a lack in the quality and durability of swimwear available on the market, Anahita established itself as a concrete response to a real need, demonstrating how observation and passion can become drivers of innovation. It arose from the passion of a woman from Santa Cruz who had a vision a decade ago, during which she identified a problem with the quality of her clothing: most of it was of low quality and, furthermore, her bikinis, in particular, were short-lived. That's why she decided to start her own business to please people who faced the same problems.